Public Relations

5 Warning Signs Your Organization Needs a Consultant — Now!
5 Warning Signs Your Organization Needs a Consultant — Now! 1️⃣ “We’re already doing great” — but can’t respond when customers complain 🗣️The truth is, no one can truly understand their customers 100% without asking. Believing “we’re good” without Data to back it up is the most dangerous blind spot — because by the time you realize there’s a problem, it’s often already too late. ⚠️2️⃣ Frequent meetings… but the same problems keep coming back! 🔄Slides change every round, but

TU-RAC Visits the Executive Team of the Senate Secretariat Office to Discuss Policy-Driven Research Initiatives
18 March 2026 | Thammasat University Research and Consultancy Institute (TU-RAC), led by Assoc. Prof. Dr. M.L. Pinitphand Paribatra, Vice President for Research and Innovation and Acting Director of TU-RAC, accompanied by a team of specialized faculty members from Thammasat University, met with Ms.Kaewkate Thawornphun, Deputy Secretary-General of the Senate, and her delegation at Meeting Room 202, 2nd Floor, the Parliament Building..📌 The meeting focused on four key objectives:1️⃣ To listen to the Senate Secretariat’s research policy direction, enabling TU-RAC

Disclosure vs. Non-Disclosure: Which Is Better?
From the article “Should Compensation Figures Be an Organizational Secret?” by Assoc. Prof. Dr.Chaturong Napathorn, Thammasat University Research and Consultancy Institute (TU-RAC). The article appears in the Now and Beyond by TU-RAC column every Thursday in Bangkok Biz News newspaper and on the Bangkok Biz News online platform..A question that is often raised is: In today’s context, should organizations or companies in Thailand disclose compensation figures to employees within the organization, as well as to external parties? And if disclosure

TU-RAC Update: Adapting Operations for Energy Efficiency 🚀⚡️
TU-RAC Update: Adapting Operations for Energy Efficiency 🚀⚡️ In alignment with the university’s energy-saving policy, the Thammasat University Research and Consultancy Institute (TU-RAC) is transitioning to an online-centric workflow. Our goal is to reduce fuel consumption and optimize our office environment to lower electricity usage. TU-RAC Operational Guidelines: 🔹 Work From Home: Staff will operate via online systems under clear performance standards to ensure seamless and highly efficient service.🔹 Reduced Travel: Physical meetings and seminars will be replaced with online

TU-RAC Office Administration Team Creates a Phenomenon: Launching Line OA “Support TU-RAC” 🚀✨
TU-RAC Office Administration Team Creates a Phenomenon: Launching Line OA “Support TU-RAC” 🚀✨This is the latest breakthrough by the TU-RAC Office Administration Team. After intensive training and skill-up sessions, we have successfully developed and built this system entirely from the ground up! Introducing Line Official: Support TU-RAC 📱 – Your central hub for back-office services, designed to make our front-line operations “Easier” and “More Professional” than ever. ✅ One-Stop Service: All support channels in one place. No more circling back

The World Does Not Rely on the Strait of Hormuz Alone | Exploring Other Global Trade Chokepoints That Are Equally Important and Vulnerable
In today’s global economic system, more than 80–90% of the world’s traded goods by volume are transported by sea through a network of shipping routes connecting different continents. Yet within this seemingly vast network, there are only a few “maritime chokepoints” that are critically important. If any one of these points were to face conflict or become blocked, it could immediately affect the global economy. A well-known example familiar to people around the world is the Strait of Hormuz, a

Crew Structure on a Merchant Ship: Who Does What?
After the news about a Thai cargo ship being attacked near the Strait of Hormuz, many people noticed unfamiliar crew titles in the reports — such as 4/E, E/E, or Oiler. What do these actually mean? On a merchant ship, the crew is organized under international maritime standards known as International Convention on Standards of Training, Certification and Watchkeeping for Seafarers (STCW).The ship operates like a small organization at sea, divided into three main departments. ⚓ Deck DepartmentResponsible for navigation,

“First step is okay… but the next step? Just send the file.” 💻💨
“First step is okay… but the next step? Just send the file.” 💻💨 From Rangsit to Pattaya or Lampang, TU-RAC is now “All on your screen.” 🚫 Zero Paper🚫 Zero Waiting🚫 Zero Walking (Seriously, we’re exhausted!) Work moves fast, no sneakers required… Drop us a message! ⚡️

March 9 | Puey Ungphakorn Day
One of the most important ideas of Puey Ungphakorn was the vision of “quality of life from the womb to the tomb.” After 110 years, an important question remains: has the quality of life of Thai people moved closer to, or further away from, his ideal?.Perhaps there is no single answer. Yet it is a question that invites Thai society to reflect on fairness, access to education, and life security so that “development” is measured not only by economic numbers,