Public Relations
🏕️ Non-luxury destinations? Gen Z won’t go?
Think again… research says otherwise.
🏕️ Non-luxury destinations? Gen Z won’t go?Think again… research says otherwise. Over 300 community-based tourism destinations across Thailandare still struggling to compete with beaches and luxury resorts.But is the problem really the communities… or the marketing?.TU-RAC invites you to explore the answer.We bring insights from a research article published in the Journal of Social Research and Development (JMARD):“The influence of service marketing mixon the behavioral intention of Generation Z travelers to participate in community-based tourism”Published by the Thammasat University Research
TU-RAC extends its congratulations
TU-RAC extends its congratulations to Associate Professor Dr. Thira Jearsiripongkul on the occasion of being appointed to the academic rank of Professor in the field of Mechanical Engineering. This appointment is currently pending submission for royal endorsement for His Majesty’s gracious approval.
TU-RAC Visits the Office of the Ombudsman to Discuss Academic Collaboration and Research Agenda Development
28 April 2026 | Thammasat University Research and Consultancy Institute (TU-RAC), led by Assoc. Prof. Dr. M.L. Pinitphand Paribatra, Acting Director of TU-RAC, and Assoc. Prof. Dr. Chanachai Thongchom, Acting Deputy Director of TU-RAC, met with the executive team of the Office of the Ombudsman, headed by Mrs. Atcharabhorn Phibunsombat, Director of the Ombudsman Studies Institute, accompanied by Mrs. Suphorn Kongkaew, Director of the Research and Development Division. The visit aimed to explore avenues for academic and research collaboration, encompassing
⚡ The world is moving faster every day, but one thing still struggling to keep up… is education institutions.
How can they adapt in a world that never waits?
⚡ The world is moving faster every day, but one thing still struggling to keep up… is education institutions.How can they adapt in a world that never waits? AI is entering every industry, Big Data is transforming how we make decisions, Cloud Computing puts everything at our fingertips.Yet while the world accelerates forward, many educational institutions are still moving at the same pace. So the question is…Is the real problem truly “technology”?.TU-RAC invites you to explore the answer.We bring insights
TU-RAC invites researchers to join research discussion meetings with external organizations.
Appointment Schedule 📌 Office of the OmbudsmanDate: 28 April 2026, 10:00 A.M. – 12:00 P.M.At: Office of the Ombudsman, Government Complex Commemorating His Majesty the King’s 80th Birthday 📌 Council of EngineersDate: 14 May 2026, 1:30 P.M. – 3:30 P.M.At: Wisanukam Prasit Meeting Room, 6th Floor, Council of Engineers Building 📌 Department of TourismDate: 18 May 2026, 1:30 P.M. – 3:00 P.M.At: Department of Tourism, Government Complex Commemorating His Majesty the King’s 80th Birthday, 5 December, Building C, Chaeng Watthana
📢 Join Us in Driving Research and Innovation Excellence at Praboromarajchanok Institute (PBRI)!
In alignment with our Educational Quality Assurance policy and the journey toward the Education Criteria for Performance Excellence (EdPEx), PBRI kindly requests your valuable feedback.
📢 Join Us in Driving Research and Innovation Excellence at Praboromarajchanok Institute (PBRI)!In alignment with our Educational Quality Assurance policy and the journey toward the Education Criteria for Performance Excellence (EdPEx), PBRI kindly requests your valuable feedback. Your insights will be used to analyze and enhance our research quality, ensuring it effectively meets societal needs and delivers maximum impact. Please select the survey link that applies to you: 1️⃣ For Research Partners: If you have previously collaborated on a research
Your old glasses… are worth more than you think! 👓✨
Your old glasses… are worth more than you think! 👓✨Don’t let your unused glasses sit forgotten in a drawer. Those old pairs can help provide the gift of sight to many others TU-RAC invites everyone to share the kindness through two volunteer projects:1️⃣ Citizen Volunteer Project: “Giving Glasses, Giving Light” 🌤️ Accepting both prescription glasses and sunglasses. (Providing specific details such as nearsightedness, farsightedness, or astigmatism will help deliver them to those in need more quickly)2️⃣ “Sunglasses for Happiness” Project
Fading Faith: When Government Communication Fails – 6 Steps to Restore Trust in Times of Crisis
Fading Faith: When Government Communication Fails – 6 Steps to Restore Trust in Times of Crisis.Based on the article “A Worthless Government When Communication Fails” by Sirinapa Permsakunsin, Thammasat University Research and Consultancy Institute (TU-RAC), in the “Now and Beyond by TU-RAC” column, Bangkok Biz News..In times of crisis, whether natural disasters or economic turmoil, what citizens need most is accurate, precise, and rapid information to serve as a “mental anchor”, However, when the government communicates with delays, ambiguity, or
📢 TU-RAC Songkran Holiday Announcement 2026 💦
Closed from April 13–15, 2026Reopening on April 16, 2026 ✨ Wishing you a joyful Thai New Year. Travel safely and enjoy this special time with your loved ones 💛
